Last month we highlighted the cyber security effects of the Amazon Echo in our article:
Cyber Security and its effects on the Amazon Echo: http://www.crendoninsurance.co.uk/cyber-security-and-its-effects-on-the-amazon-echo/
We explained how the Amazon Echo could be hacked and be used to obtain information, especially in places such as hotel rooms and public areas where the technology could be easily accessed and tampered with.
In the latest research from media agency the7stars, it demonstrated that just 29% of Brits would like to own an Amazon Echo or a Google Home device in the future, whilst demographically men aged 18 – 34 and earners of over 40,000 living in the London area were the most likely people to purchase the device.
Concerns over data protection was the highest threat for individuals who were worried that other users or providers of the device could tap into conversations. Of those interviewed, 61% of individuals said that they did not want to hand over any further personal information to the likes of Google or Amazon, who already hold a significant amount of our data.
Cyber security effects our homes
It seems that although these voice activation devices are beginning to become part of our homes, that not everyone is keen to use them because of concerns around cyber security effects and data protection. Until consumers recognise the exciting opportunities for owning one of these devices and are happy that they are secure, the manufacturers may have to come up with new ways of securing and marketing the devices to overcome negative feedback and so that we may see them as an enhanced living device for our homes.
For more information on any of the issues covered in this article in relation to data protection, cyber security effects and IOT technology, please contact our dedicated security team. We provide data protection insurance to businesses who manufacture IOT products and those who deal with consumer / public data protection within their organisations.
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