They did it again! Following the biggest online retail weekend of the year for online shopping. Amazon yet again pushed sales off the scale for 2017, with an astronomical value of $1 billion of revenue earned on Cyber Monday 2017 alone.
The online retail giant is now anticipated to account for nearly 50% of online holiday sales made throughout the year across the United States, with e-commerce rising by 20% each year on year according to an article by Chain Store Age – Amazon on track to grab half of e-commerce holiday sales.
Amazon’s Prime members have seen a growth of 40% on last year’s figures and it is also anticipated that the value of purchases by Prime members is up by 20 – 25% according to the latest study. Prime members can benefit from free shipping or express services, reduced discounts on designated products, unlimited streaming of videos and tv programmes, plus the ability to download books through their Kindle lending library.
Amazon Prime is creating an exclusive online society
By creating a member’s club, Amazon are in effect creating an exclusive online society for those who want to pay a little extra for privileges. In doing so they are ultimately luring customers in to buy from their business, by promoting discounts to ensure that they get their first as opposed to their competitors.
Are you an online retailer looking to use Amazon as a platform to sell goods or are you already selling through their Amazon FBA retailer fulfilment programme? Here at Crendon Insurance we assist businesses who use Amazon, by guiding and ensuring that they have the correct Amazon insurance in place to protect their goods whilst stored at a fulfilment centre or warehouse or when using a drop-shipping method of transportation or export and move goods across the globe. For further information please contact our team today or find our more on our Amazon FBA Insurance website page.
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