Following the March 2020 outbreak of coronavirus in the UK which saw most high street shops forced to temporarily close and UK residents forced to stay at home by the UK government, e-commerce orders have soared.

Whilst there has been some confusion over who can sell essential items and what is classed as an essential / non-essential items from their bricks and mortar stores, the current situation has opened up the online retail sector much further.

With many people now confined to their homes, one activity which keeping them busy is online shopping.  Further to this, spending habits have quickly changed and e-commerce orders for health, fitness, wellbeing and outdoor / gardening products have seen the largest increase in sales.  Understandably beauty cosmetics, clothing and jewellery have seen a sharp slump as due to social distancing, people are not leaving the house to meet with others socially.

Encouraging further E-commerce orders

For the online sellers and Amazon FBA sellers, the opportunity to build their online businesses and most importantly get their e-commerce functionality right has never been so important. Optimising listings and naming products clearly and correctly for search, whilst being descriptive in their information and using good quality imagery, will encourage online shoppers to place their e-commerce orders.

Building alliances with reliable couriers and dropshipping companies to administer and deliver orders on time, will provide consumers with a good quality shopping experience one which will encourage customers to return and place e-commerce orders for other items of interest.

Are you an Amazon FBA retailer, etsy or eBay seller? Do you sell products through your own e-commerce solution? Here at Crendon Insurance we support established online retailers as well as start-up e-commerce businesses to insure stock and the dispatch of goods through couriers and dropshipping services. To find out more about how we could support your online retail business with our online insurance and Amazon FBA insurance services, please contact us.

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