You’ve got your product idea, you’ve created a brand and you’ve researched your market. So, what’s the next step in in how to develop your unique start-up business further?

Building brand awareness is the biggest step in promoting your product and building up your company name. Here are some top tips to help take on the next chapter.

  1. Talk about your business – Explain your business concept to as many people as possible.  Begin with family and friends and then broaden further afield to business networks and forums. The more you talk about it, the more will become clear to yourself as to what you want out of it and what you are trying to achieve.
  2. Use social media – Social media platforms will help to build your brand and gain greater awareness as to what you are selling. Through social media you can tell a story about your business, create dialogue with potential customers and promote your goods.
  3. Utilise online selling platforms – Online selling platforms like Amazon, eBay, Shopify, Vinted and Etsy, provide established selling outlets which can reach far greater audiences than a newly launched website can initially reach. By utilising an online selling platform as well as building an audience through your own branded website, can work in harmony to establish a much larger network of customers.
  4. Build a website – A website does a great job of clarifying a brand – who you are, what your company does and what are you selling. By building a website you can share your product portfolio and begin to work it to its best potential through the search engines.
  5. Obtain start-up business insurance – It is extremely important that once your business is up and running, that you consider the types of commercial insurance you may need to protect your commercial business. Here at Crendon Insurance Ltd we provide unique start-up business insurance which can cover arrange of applicable liability options including public liability, online retail insurance to protect stock and delivery, plus employment liability. To find out more please contact our unique start-up business team.

Finally, make a growth plan for how to build your business over the next 12 months and what it might look like in 2 and 5 years. Set out goals for each month and then break them down as to how you can envisage to achieve them.

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